I attended a Bryan Cohen webinar last night, on the topic of how to write book descriptions, wherein I was told that the blurb should consist of three parts, to paraphrase …

• A telling of the protagonist’s emotional journey before the inciting event.
• A description of bad things that could happen.
• A closing sentence that lures prospective customers into pushing the ‘buy’ button.

In less than 150 words.

It was worth the hour-and-a-half, and not to steal from good ‘ol Bryan, but he also said one should make sure that cover, title and description are consistent with genre, so the audience can tell at a glance if the book fits with their reading habits.

Continue reading “My homework assignment” →